Hoarding
Hoardings are large display boards commonly found on the roadside, offering advertising space to showcase products and services. They are typically owned by private players, government municipal bodies, and various corporates. The cost of advertising on hoardings varies based on factors such as the location, size, lighting, and timing of the ad placement.
Rates tend to be higher during festive seasons when brands have larger marketing budgets to boost sales. Lit hoardings are illuminated by electricity during evening and night hours, ensuring visibility even in the dark. Non-lit hoardings, on the other hand, are only visible during the day and have limited impact at night without electricity.
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